This evergreen children’s audio series was in need of a brand overhaul.
Dating back to the 1970’s, the packaging had not been updated for many
years. Although the original packaging was four-color it didn’t pay it off.
The clamshell pack was bulky and components overlapped, blocking
cover art. Our new design minimized the clamshell,
separated products and added vibrant, new illustrations
that exploded with color. The rebranded line
exceeded all sales goals. Four of 21
titles are shown.