News
9/15/08 The Eucerin brand group of Beiersdorf Inc. has signed on to sponsor The Skin Cancer Foundation’s educational program aimed at pre-teens. The Sunsational Guide to Smart Sun Safety: Fun in the Sun 101 is a comprehensive curriculum program designed to deliver vital skin health and sun protection information to this under served and impressionable age group. The program consists of two major components; an in-school kit which will be sent to health teachers at every middle school and junior high in the U.S., and a robust online resource, specifically created for kids, that will be a permanent addition to the SkinCancer.org site. A smaller, but still significant, component of the program is the distribution of Fun in the Sun 101 posters to dermatologists. This effectively extends the educational message to 2,500 doctor’s offices while also driving traffic to the new website. A retail tie-in is planned for 2010. The in-school program and the website are scheduled to release 3/25/09.
6/06/08 CrossMedia won multiple honors in this year’s Association of Educational Publishers awards program. In the Distinguished Achievement Award category, our work for Scholastic’s Flashlight Readers program won in the poster category. In the Beacon Awards category our efforts on behalf of Encyclopaedia Britannica’s online digital learning resources, won in the advertising category.
1/11/08 Tony Yannantuono was hired to head the agency's growing efforts in co-marketing and shopper marketing. A promotion industry veteran with a wealth of experience, Tony was with General Foods and Kraft for 12 years and more recently the EVP General Manager of The Guild Group, a top 100 promotions agency in White Plains.
6/12/07 CrossMedia had work for three projects receive distinction. They were: Time Warner Cable's Time to Read brochure (Beacon Award Finalist), Discovery Education and Elmer's Science Fair Central school program (Distinguished Achievement Award Finalist), and Discovery Education and CDW-G's Cyber Security Poster (Distinguished Achievement Award Winner)
5/1/07 In the recent awards competition by American Design USA, CrossMedia was honored with three winning entries:
6/1/06 Nancy Wargo was hired as Director of Educational Marketing to head up SEM sales efforts. Nancy comes to CrossMedia from marketing communications firm Pappas MacDonnell where she was VP Marketing Director. Previously, she was with Clarion Marketing Communications as the VP Creative Managing Director and Account Supervisor. Her client experience is rich and varied ranging from the food & beverage industry to health and beauty, housewares, financial services, entertainment and education. To go to the SEM portion of our website, click here.
5/29/06 For the fourth year running, Discovery Education, a division of Discovery Channel, has selected CrossMedia to be their creative partner in producing All About Computers a curriculum kit sponsored by CDW-G. Each year this highly successful series targets a different area of interest about computers. Two years ago the theme was “Wireless & Mobile Computing”, last year it was “Design, Creativity and Technology”. The theme this year is “Cyber Security”. CrossMedia will be responsible for all creative including developing the themed curriculum, print production, fulfillment and mailing of the kit to schools across the U.S. To go to the SEM portion of our website, click here. 5/18/06 This End Up Furniture Company Catalog CrossMedia was selected by This End Up to be their creative partner in developing the first new catalog for the company in six years. This End Up was purchased out of bankruptcy in October of 2000. The new owners have been rebuilding this national brand in careful steps. With the reopening of two stores in Raleigh, NC within the last year the stage was set to create a new catalog, which will be used as both a direct response and in-store sales tool. Release is scheduled for late summer.
5/5/06 CrossMedia has been retained by Scholastic to develop content for a new web offering. Details cannot be disclosed at this time. Please check back in the fall for a full update.
4/13/06 A winner of the AEP Beacon Award for Direct Mail last year, CrossMedia learned today that our work with Discovery Education on the SEM kit for the Institute of Food Technologists is a finalist in the Integrated Marketing Campaign category. The primary goal of this unique, multimedia program was to introduce high school students, teachers, counselors and parents to the remarkable world of food science and technology, and the exciting career opportunities in the field. Each kit provided links to resources including the Institute of Food Technologists site, a special Discovery Education Food Science site and an array of other related sites. The Discovery site incorporated a promotional sweepstakes for teachers and counselors. In exchange for their input about the program materials they were entered in a sweepstakes for an all expense paid conference trip. At the IFT Annual Meeting and Food Expo this past summer in New Orleans, signage, buttons and kit samples announced the program to the IFT’s own membership. Although a secondary audience, they were still vital to the campaign. Ownership of the program helped the financial support the program required as well as increasing participation in a series of filmed interviews used for the counselor DVD. The kits were mailed this past December to every high school science and guidance department in the U.S. To go to the SEM portion of our website, click here.
8/4/05 CrossMedia was retained by Educate Inc., the parent corporation of Sylvan Learning Centers, to develop a comprehensive branding system that integrates their new logo with corporate, marketing, sales and communication needs. The logo was developed as part of a redesign of the Learning Centers interiors by FRCH Design Worldwide, but it did not address print or web applications. CrossMedia created a total plan specifying color options, typestyles and design formats that the in-house, Sylvan Creative Services group will use in producing all 2006 materials.
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