6/1/06
CrossMedia launches new division

Nancy Wargo was hired as Director of Educational Marketing to head up SEM sales efforts.  Nancy comes to CrossMedia from marketing communications firm Pappas MacDonnell where she was VP Marketing Director.  Previously, she was with Clarion Marketing Communications as the VP Creative Managing Director and Account Supervisor.  Her client experience is rich and varied ranging from the food & beverage industry to health and beauty, housewares, financial services, entertainment and education.

To go to the SEM portion of our website, click here.

 5/29/06
Discovery Education/CDW-G SEM Kit

For the fourth year running, Discovery Education, a division of Discovery Channel, has selected CrossMedia Creative Group to be their creative partner in producing All About Computers a curriculum kit sponsored by CDW-G. Each year this highly successful series targets a different area of interest about computers.  Two years ago the theme was “Wireless & Mobile Computing”, last year it was “Design, Creativity and Technology”. The theme this year is “Cyber Security”.   CrossMedia will be responsible for all creative including developing the themed curriculum, print production, fulfillment and mailing of the kit to schools across the U.S.

To go to the SEM portion of our website, click here.

CrossMedia was selected by This End Up to be their creative partner in developing the first new catalog for the company in six years. This End Up was purchased out of bankruptcy in October of 2000.  The new owners have been rebuilding this national brand in careful steps.  With the reopening of two stores in Raleigh, NC within the last year the stage was set to create a new catalog, which will be used as both a direct response and in-store sales tool. Release is scheduled for late summer.

 5/5/06
Scholastic Web Program

CrossMedia has been retained by Scholastic to develop content for a new web offering.  Details cannot be disclosed at this time.  Please check back in the fall for a full update.

 4/13/06
AEP Beacon Award

A winner of the AEP Beacon Award for Direct Mail last year, CrossMedia learned today that our work with Discovery Education on the SEM kit for the Institute of Food Technologists is a finalist in the Integrated Marketing Campaign category.

The primary goal of this unique, multimedia program was to introduce high school students, teachers, counselors and parents to the remarkable world of food science and technology, and the exciting career opportunities in the field. 
Two sets of materials were developed – one for science teachers and one for school guidance counselors. Each kit contained printed materials as well as informational DVDs created exclusively for this program.  Content was tailored for each audience.  The teacher’s kit focused on a variety of rich curriculum lessons in biology, chemistry and physics while the counselor kit focused on college programs, scholarships and career information.

Each kit provided links to resources including the Institute of Food Technologists site, a special Discovery Education Food Science site and an array of other related sites.  The Discovery site incorporated a promotional sweepstakes for teachers and counselors.  In exchange for their input about the program materials they were entered in a sweepstakes for an all expense paid conference trip.

At the IFT Annual Meeting and Food Expo this past summer in New Orleans, signage, buttons and kit samples announced the program to the IFT’s own membership.  Although a secondary audience, they were still vital to the campaign.  Ownership of the program helped the financial support the program required as well as increasing participation in a series of filmed interviews used for the counselor DVD.

The kits were mailed this past December to every high school science and guidance department in the U.S.

To go to the SEM portion of our website, click here.

 8/4/05
Sylvan Learning Centers Branding Program

CrossMedia Creative Group was retained by Educate Inc., the parent corporation of Sylvan Learning Centers, to develop a comprehensive branding system that integrates their new logo with corporate, marketing, sales and communication needs.  The logo was developed as part of a redesign of the Learning Centers interiors by FRCH Design Worldwide, but it did not address print or web applications.  CrossMedia created a total plan specifying color options, typestyles and design formats that the in-house, Sylvan Creative Services group will use in producing all 2006 materials.